I recently saw Quaker Oats’ 2024 brand ad “You got this.” It reminded me yet again how important it is as a company to make an emotional...

Annual reports. Is it that time of the year for you, too? I love the dichotomy of reporting financial facts while communicating in the...

How to get the best out of a client agency collaboration

Part 3 of 3 for newly-minted, budget-responsible, B2B marketing professionals In earlier posts, I addressed how you can cement your...

Part 2 of 3 for newly minted, budget-responsible B2B marketing professionals At the risk of stating the obvious, your marketing budget...

Part 1 of 3 for newly minted, budget-responsible, B2B marketing professionals “I’m tired of beating my head against the wall. The company...

I’ve been working on websites lately and see the same disturbing pattern. Want to know what it is? Template tyranny. Figuratively or...