Content and copywriting
Keywords. Writing to format. Word count. Tone of voice. Target audience.
I master the tools of this trade and my native American English is an advantage. Having lived on three continents, I understand the subtle differences in how we communicate. If you conduct business in English, my skills can work to your advantage.
Food & food ingredients
Think of warm, steaming bread that melts butter and self-discipline. Go one level deeper, and enter a universe of chemistry and molecular interaction. It’s fascinating to create communication that appeals to an audience who is both a consumer and a science professional.
Human health
The complex systems of the human body are amazing. It gets even more fascinating when we stop treating the body as an independent system and start studying how it interacts with its microbiome and the general environment. It's a welcome challenge to create compelling narratives that educate and simplify scientific findings for both medical professionals and consumers.
Enterprise software
Enterprise software can be maddeningly complex. After all, it’s made of simple, logical algorithms. The complexity comes from the layers of cause/effect interactions. And that’s before people come into the equation, who act in a myriad of illogical ways. At the end of the day it's about solving people’s complex needs simply and sometimes showing them benefits they didn’t even know existed.
Brand storytelling
Whether your passion is sustainability, stellar service, perfect products, or something completely different, describing your company's belief system helps people decide how they feel about you. Both employees and customers want to know about the driving forces that have brought you where you are.
Areas of expertise
WEBSITES
Your website is a powerful tool to support your business. Buyers and those who influence the purchase decision use your website to conduct research before meeting with your sales team. Don’t leave your website to amateurs.
BLOGS & LONG ARTICLES
Showcase your thought leadership and credibility with good reads. One of the few formats loved by both people and algorithms, Google likes to index these. That in turn boosts your entire website’s SEO performance.
POWERPOINT PRESENTATIONS
Often overlooked, powerpoints are an important tool for sales teams and management. It pays for your powerpoints to be as professional as the rest of your organization. I’ve built so many decks that even I am surprised at how much I know!
WHITE PAPERS
If you have a technical audience, white papers enable you to give the depth of explanation you need. They often form the anchor content for a variety of marketing efforts. Team me up with your expert and together we’ll make even the scientific angels sing.
NEWSLETTERS & SOCIAL
Once you’ve earned a signup/follow click, you need to deliver interesting content to maintain engagement. This isn’t about what you want to say about your company – it’s about what your readers are interested in. Let’s find the gems that make you shine.
PRESS RELEASE
In addition to traditional press releases, you can also submit interesting, well-documented, fact-filled content to publications and trade journals. Often hungry for good content, they will publish for free as long as it isn’t a hidden sales pitch.
SEO COPY
The days of fooling Google to get your page to the top of organic ranking are over. A combination of keyword-rich text and well-written meta-tags are tried and true methods. Combine them with paid search for even better placement.
EDITING & PROOFREADING
No one knows the advantages of your business like you. But not every knowledgeable person writes great text even if their native language is English. Your words are a reflection of your company, and should be of the same quality as your products and customer care.
LANDING PAGES
These are a breed of their own and perform best when following a set of strict, focused rules. But the creative ways we bring people to the landing page, and the experiences we give readers when they click can be a wonder to behold.
CASE STUDIES
A case study allows you to explain how you gave value to a customer in a way that is engaging and not overly aggressive, Use them to build trust, expand into new verticals and introduce new products/services.
SELL SHEETS & COMPETITOR ANALYSES
Salespeople are exposed on the front line of your business. Equip your team with easy-to-overview, accurate information about the advantages of your company and products vs. competition.
What kind of content marketing do you need?
At its simplest, content is the combination of words and images to convey a message. You need both, and don’t underestimate the synergy of using them to strengthen each other. I’m a wordsmith, but my many years in marketing have made me pretty good at the visuals, too.