If you are looking to expand into a new market - either a geographical region or a customer segment - I can help you analyze the best way to approach this. While my most recent experience has focused on Europe and North America, I worked extensively with China and southeast Asia early in my career. I have a good general understanding of market dynamics in most regions of the world as well as the ability to analyze key differentiating factors of new market segments.

From global B2B2C product launches that are the sole drivers of a company's growth to smaller, regional launches, I've managed a myriad of product launches and brought them over the finish line.

Have worked with branding on a product, divisional and company level, and have even been responsible for the complete identity of a brand new company, I've sat on your side of the table. I understand the uneasiness that comes with the process of letting creatives into the engine room of your business.  Believe me, it can be a very good thing.

Honing in on a message that resonates. Building it to various  formats and utilizing all available communication channels. Be seen, heard and able to respond to interest. I've done this countless times. It's true that experience makes the master.

Most people associate the word "marketing" with prospects, leads and conversion.  But acquiring new leads is expensive business compared to maintaining your customer base. Good informative material to current customers is vital. I can help with this. 

If you are looking to expand into a new market - either a geographical region or a customer segment - I can help you analyze the best way to approach this. I worked extensively with China and Southeast Asia early in my career, but my more recent experience is within Europe and North America.